Ratso Framing
Branding & Animation: Simon Allen
Developing the Brand
Ratso Framing is a brand that wants to stop you cold and announce itself with a megaphone. It’s not subtle, not quiet, and not designed to fade into the background—it’s here to make noise, stake its claim, and demand your attention.
The design needed to feel fun, instantly engaging, and naturally shareable. It relies on a monochromatic color system, embraces a cartoon-inspired style to create personality, and intentionally uses just one to two fonts to keep things simple, readable, and punchy.
The animation is equally engaging, leaning into bouncy, exaggerated motion to create a strong sense of energy and personality. It’s designed specifically to stop viewers in their tracks, turning motion into a tool for attention and impact.
